- Ford CEO Jim Farley compares Tesla’s current situation to Ford’s Model T days.
- According to Farley, this is a critical test for Tesla’s viability.
- Ford and Tesla have been both competitors and collaborators in the EV market.
Ford CEO Jim Farley believes that Tesla is facing a challenging moment similar to Ford’s Model T era.
In a recent episode of the Fully Charged podcast, Farley stated that this is a crucial test for Tesla as it tries to boost demand through heavy price cuts, which could negatively impact its profitability.
While Ford and Tesla have been competitors in the EV market, they have also collaborated on charging technology.
Farley highlighted Ford’s plans to electrify commercial vehicles and innovate for customer needs in specific market segments.
Farley also identified Chinese automakers, such as BYD and Geely, as major competitors in the all-electric space.
BYD
Farley emphasized the importance of vertical integration in the electric vehicle industry and reducing reliance on China’s battery supply chain.
Ford’s goal is to produce more affordable EVs and innovate for specific customer needs.
